Supporting Youth Development
We partner with local youth sports and community groups around our territories to encourage healthy, active living. In Canada, for example, we have partnered with ParticipACTION, Canada’s national authority on active lifestyles, and The Coca-Cola Company to develop SOGO Active, a nationwide movement that encourages teens to become more active. The program helps teens set personal goals, track progress and join in local games and activities, and gave SOGO Active participants the chance to participate in the Vancouver 2010 Olympic Torch Relay.