Responsible Sales and Marketing
These guidelines address the concerns that parents and educators have about the caloric intake and diets of children, concerns that are especially important given the rising rates of childhood obesity. In the U.S. and Canada, these guidelines limit the caloric content of all beverages sold in schools and also specify appropriate beverages for elementary and secondary schools. In Europe, sparkling beverages are not marketed in elementary schools. In middle and secondary schools, parents and educators help identify suitable beverage choices.
On March 8, 2010, the Coca-Cola System joined the William J. Clinton Foundation and the Alliance for a Healthier Generation and members of the American Beverage Association to announce that it has successfully delivered on its three-year commitment to increase availability of low- and no-calorie beverages in schools. As a result, the industry has driven an 88 percent reduction in total calories from beverages delivered to schools in the first half of the current school year as compared to the first half of the 2004-2005 school year.
Click here to learn more about the School Beverage Guidelines and which CCE beverages can be offered in schools.