Facilitating Informed Choice
To help consumers manage their caloric intake, we are offering more of our beverages in smaller portion sizes. We also continue to enhance the information we provide about our beverages and their ingredients and nutritional content to help people make smarter beverage choices.
During 2009, we introduced front-of-pack labels that clearly display the calorie content per serving for select products in the United States. In 2010, we will show the calorie content per beverage container, rather than per serving. By 2011, we will begin implementing front-of-pack labels across all of North America. We took this initative one step further in early 2010 when the beverage industry was the first to support First Lady Michelle Obama's "Let's Move!" program.
In Europe, our nutrition labels show calorie content and key nutrients. We continue to explore ways to equip consumers with clear and easy-to-use information.