Beverage Choice
Over the years, our portfolio has expanded to meet consumer demand, and we have become a total beverage company offering more than 200 products in regular, low- and zero- calorie options. In addition to our top-selling sparkling soft drinks, our portfolio also includes a growing range of still, sparkling, flavored, and enhanced waters; juices and fruit beverages; sports drinks; energy drinks; coffee-based beverages; and ready-to-drink teas. We have expanded vitaminwater, smartwater and vitaminenergy throughout North America and Europe, and in 2010, we introduced vitaminwater zero, a no-calorie version of vitaminwater, in the U.S. Additionally, we launched the first zero-calorie sports drink in the marketplace in 2009, POWERADE Zero, and continue to expand various lines of Dasani, FUZE all-natural juice and tea drinks, Campbell’s juices, and many others. In Europe, we offer natural mineral waters, including Chaudfontaine, Malvern, and Abbey Well..
As consumers’ interest in natural ingredients increases, we are launching products flavored with the natural sweetener Truvia, such as vitaminwater zero. In Europe, we rolled out a new formulation of Fanta with 30 percent less sugar and no artificial flavors or colors. Similarly in the U.S., we are reformulating Fanta Orange and Apple with all natural flavors.